Our Mission & Vision
Mission
Global Bridge Research’s mission is to help Israeli companies make confident, evidence-based decisions when expanding into international markets. We design and deliver high-quality customer research in the United States and Europe, translating real customer insight into practical guidance on product–market fit, pricing, and messaging. By bridging cultural, linguistic, and market gaps, we enable Israeli founders and leadership teams to reduce risk, avoid costly missteps, and build strategies grounded in how international customers truly think, buy, and behave.
Vision
Our vision is to become the leading international market-research partner for Israeli companies expanding abroad. We aim to set a new standard for how Israeli businesses understand foreign customers — moving beyond assumptions and intuition to structured insight and cultural intelligence. By connecting Israeli innovation with global markets through rigorous research and thoughtful interpretation, we aspire to help Israeli companies compete, grow, and succeed sustainably on the world stage.
About
My name is Hanna Kremer
Global Bridge Research was founded by Hanna Kremer, an international business leader and market-research professional with experience conducting customer research across Europe and North America. Fluent in English and French, and based in Israel, she helps Israeli companies translate real customer insight into practical guidance for international expansion.
Services
International Market Research for Israeli Companies
Global Bridge Research helps Israeli startups, scale-ups, and export-oriented companies make better decisions when entering and growing in foreign markets. We design and deliver high-quality customer research in the United States, the United Kingdom, and Europe, translating real customer insight into practical guidance for product, pricing, and go-to-market strategy.
We provide end-to-end research services — from scoping and recruitment to moderation and insight synthesis — with a strong focus on cultural understanding, decision-maker relevance, and strategic clarity.
Research Design & Scoping
We work closely with your leadership, product, and marketing teams to define the right research questions and structure a study that directly supports your business decisions.
Includes:
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Clarifying business objectives and hypotheses
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Defining target customer segments and buyer personas
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Selecting the right research methodology (IDIs, focus groups, UX tests, concept tests)
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Designing discussion guides and screeners
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Determining sample size, markets, and timelines
Companies preparing for market entry, pricing changes, product launches, or repositioning in foreign markets.
International Customer Recruitment & Fieldwork Management
We manage overseas recruitment and fieldwork through a vetted network of local partners in the US, UK, and Europe, ensuring high-quality respondents and reliable execution.
Includes:
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Participant recruitment (B2B, SaaS, healthcare, consumers, executives)
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Incentive handling
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Scheduling and logistics
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Fieldwork quality control
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Local vendor coordination
Best for:
Israeli companies that lack trusted overseas research partners or internal research infrastructure.
Go-To-Market & Market Entry Studies
Structured research programs designed to support international expansion and reduce market-entry risk.
Includes:
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Customer needs and pain-point discovery
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Competitive positioning feedback
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Pricing sensitivity analysis
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Buyer journey mapping
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Messaging and value-proposition testing
Best for:
Israeli startups and exporters entering the US, UK, or EU markets.
Flagship Packages
Our flagship research packages are structured, end-to-end programs designed to help Israeli companies validate products, pricing, and messaging in international markets. Each package combines research design, overseas recruitment, interview moderation, and insight synthesis to deliver clear, decision-ready guidance for US and European market entry and growth.
US Market Reality Check
A fast, high-impact study for Israeli companies entering or scaling in the US market.
Includes:
- 12–15 in-depth interviews with ICP customers
- Research design and scoping
- Screener and discussion guide
- Overseas recruitment
- Interview moderation
- Executive insight summary
Best for:
Product-market fit validation, early US expansion, pricing and messaging feedback.
Pricing & Messaging Sprint
A focused study to validate pricing models and value propositions in foreign markets.
Includes:
- 15–25 customer interviews
- Concept and pricing tests
- Message and positioning feedback
- Cultural interpretation
- Strategic recommendations
Best for:
SaaS pricing changes, repositioning, monetisation strategy.
EU Market Entry Study
A structured research program for entering European markets.
Includes:
- 12–20 interviews across one or more EU countries
- Market-specific recruitment
- Cultural adaptation analysis
- Competitive perception feedback
- Executive recommendations
Best for:
European market expansion.
Sandra Krinke
“Hanna is a transformative leader, she effectively combines vision with execution”
Sue Maldonado
“I have had the pleasure of working with Hanna for several years and have been consistently impressed by her exceptional business acumen”
Alexandra Lowbridge
“Hanna is a powerhouse of knowledge within the qualitative research sector and has an impressive array of skills and experience. I highly recommend working with, and knowing Hanna!”
